Marketing Science and Technology Journal

Keyword Index

A

  • Abadan Refinery The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Advertising Value The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services [Volume 2, Issue 2, 2023, Pages 79-104]
  • Applicable Programming Interface (API) Developing and explaining the open banking model through the approach of soft systems [Volume 2, Issue 2, 2023, Pages 105-126]
  • Autopreneurship Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]

B

  • Blockchain Crypto Assets: Evolution and Revolution in International Financial Markets [Volume 1, Issue 1, 2022, Pages 1-11]
  • Brand engagement Online brand experience Brand loyalty Brand satisfaction Identity related experience Economic Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media [Volume 2, Issue 2, 2023, Pages 127-146]
  • Brand image Brand trust Social identity Brand love Word Analysis of Factors Affecting Brand Love and Its Effect on Purchase Intention through Mediation of Word of Mouth Advertising [Volume 2, Issue 2, 2023, Pages 55-77]
  • Business behavior Designing the structural equation model of business behavior components Case study: Iran's cement industry [Volume 2, Issue 1, 2023, Pages 17-35]
  • Business Model A Novel Business Model for a Cyber-Physical System(CPS)-Based Smart Irrigation Network [Volume 1, Issue 1, 2022, Pages 165-179]
  • Business Model Developing and explaining the open banking model through the approach of soft systems [Volume 2, Issue 2, 2023, Pages 105-126]
  • Business to Business Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]

C

  • Cement Industry Designing the structural equation model of business behavior components Case study: Iran's cement industry [Volume 2, Issue 1, 2023, Pages 17-35]
  • Consumer Awareness Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]
  • Creating Organizational Value Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers [Volume 1, Issue 1, 2022, Pages 115-142]
  • Crypto-Assets Crypto Assets: Evolution and Revolution in International Financial Markets [Volume 1, Issue 1, 2022, Pages 1-11]
  • Customer knowledge A Novel Business Model for a Cyber-Physical System(CPS)-Based Smart Irrigation Network [Volume 1, Issue 1, 2022, Pages 165-179]
  • Customer Perceived Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]
  • Cyber-physical system A Novel Business Model for a Cyber-Physical System(CPS)-Based Smart Irrigation Network [Volume 1, Issue 1, 2022, Pages 165-179]

D

  • Digital Marketing Capabilities The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]
  • Distributed Ledge Crypto Assets: Evolution and Revolution in International Financial Markets [Volume 1, Issue 1, 2022, Pages 1-11]
  • Dynamic economy An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]
  • Dynamic marketing capabilities Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities [Volume 1, Issue 1, 2022, Pages 143-164]

E

  • E-Banking The Intra-Sectional Marketing Maturity and the E-Banking Market Share; Involvement of other Units in Marketing Activities [Volume 1, Issue 1, 2022, Pages 13-28]
  • E-business Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers [Volume 1, Issue 1, 2022, Pages 115-142]
  • E-commerce Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]
  • E-commitment Exploring the Effective Factors on the Process of Customer E-loyalty Formation in Online Shops in Iran [Volume 1, Issue 1, 2022, Pages 79-114]
  • Electric vehicles An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]
  • Electronic Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Electronic governance Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Electronic Government Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • E-loyalty The Impact of E-WOM Participation on Loyalty: The Mediating Role of Personal and Social Website Identification [Volume 1, Issue 1, 2022, Pages 29-46]
  • E-loyalty Exploring the Effective Factors on the Process of Customer E-loyalty Formation in Online Shops in Iran [Volume 1, Issue 1, 2022, Pages 79-114]
  • E-relationship quality Exploring the Effective Factors on the Process of Customer E-loyalty Formation in Online Shops in Iran [Volume 1, Issue 1, 2022, Pages 79-114]
  • E-satisfaction Exploring the Effective Factors on the Process of Customer E-loyalty Formation in Online Shops in Iran [Volume 1, Issue 1, 2022, Pages 79-114]
  • E-Trust Exploring the Effective Factors on the Process of Customer E-loyalty Formation in Online Shops in Iran [Volume 1, Issue 1, 2022, Pages 79-114]
  • EU and International Crypto Assets: Evolution and Revolution in International Financial Markets [Volume 1, Issue 1, 2022, Pages 1-11]
  • E-Wom Participation The Impact of E-WOM Participation on Loyalty: The Mediating Role of Personal and Social Website Identification [Volume 1, Issue 1, 2022, Pages 29-46]
  • Extrinsic Motivation Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]

F

  • Financial Regulations Crypto Assets: Evolution and Revolution in International Financial Markets [Volume 1, Issue 1, 2022, Pages 1-11]
  • Food industry Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities [Volume 1, Issue 1, 2022, Pages 143-164]

G

  • Government Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]

I

  • Inbound marketing The Intra-Sectional Marketing Maturity and the E-Banking Market Share; Involvement of other Units in Marketing Activities [Volume 1, Issue 1, 2022, Pages 13-28]
  • Information Technology Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]
  • Information Technology The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]
  • Information technology capabilities The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Intrinsic Motivation Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]

K

  • Knowledge about Customer Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers [Volume 1, Issue 1, 2022, Pages 115-142]
  • Knowledge for Customer Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers [Volume 1, Issue 1, 2022, Pages 115-142]
  • Knowledge from Customer Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers [Volume 1, Issue 1, 2022, Pages 115-142]

M

  • Management Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Market Share The Intra-Sectional Marketing Maturity and the E-Banking Market Share; Involvement of other Units in Marketing Activities [Volume 1, Issue 1, 2022, Pages 13-28]
  • Meta-synthesis Unpacking nation branding: Identification of key influential, processual, and outputs [Volume 1, Issue 1, 2022, Pages 47-78]
  • MOA Framework Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]
  • Mobile banking Adoption intention Artificial intelligence Perceived intelligence Perceived anthropomorphism Stimulus The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks) [Volume 2, Issue 2, 2023, Pages 1-34]

N

  • National Gas Company of Iran The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Nation Brand Unpacking nation branding: Identification of key influential, processual, and outputs [Volume 1, Issue 1, 2022, Pages 47-78]
  • Nation Brand Factors Unpacking nation branding: Identification of key influential, processual, and outputs [Volume 1, Issue 1, 2022, Pages 47-78]

O

  • Operational marketing capabilities Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities [Volume 1, Issue 1, 2022, Pages 143-164]
  • Organization Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Organizational Duality The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]
  • Organizational Performance Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities [Volume 1, Issue 1, 2022, Pages 143-164]
  • Organization reputation Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]
  • Organization sustainability Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]

P

  • Perceived Value The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Personal Website Identification The Impact of E-WOM Participation on Loyalty: The Mediating Role of Personal and Social Website Identification [Volume 1, Issue 1, 2022, Pages 29-46]
  • Purchase Intention The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services [Volume 2, Issue 2, 2023, Pages 79-104]

Q

  • Qualitative Case Studies Unpacking nation branding: Identification of key influential, processual, and outputs [Volume 1, Issue 1, 2022, Pages 47-78]

R

  • Regulatory stakeholders Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]

S

  • Small Internet companies Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]
  • Smart irrigation A Novel Business Model for a Cyber-Physical System(CPS)-Based Smart Irrigation Network [Volume 1, Issue 1, 2022, Pages 165-179]
  • Social Website Identification The Impact of E-WOM Participation on Loyalty: The Mediating Role of Personal and Social Website Identification [Volume 1, Issue 1, 2022, Pages 29-46]
  • Soft Systems Methodology Developing and explaining the open banking model through the approach of soft systems [Volume 2, Issue 2, 2023, Pages 105-126]
  • Stakeholder participationm Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]
  • Structural Equation Model Designing the structural equation model of business behavior components Case study: Iran's cement industry [Volume 2, Issue 1, 2023, Pages 17-35]
  • Supplier Relationship Development The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Supply chain Ambidexterity The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Supply chain flexibility The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Sustainable An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]

T

  • Tokenization Crypto Assets: Evolution and Revolution in International Financial Markets [Volume 1, Issue 1, 2022, Pages 1-11]

V

  • Value Based Selling Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]
  • Value Co-Creation The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]